Womack Insight

Marketing Research, Insights and Strategy--Views From The Client-Side

Tag: #MRX

Big Data: Big Deal Or More Like Big Hair?

Tweet I’m a fan of technology that helps me better do what I need to do, but I’m not fond of the hype that seems to surround every shiny new piece of technology today.  I tend to agree with a recent blog post from Doug Haslam where he makes the case that, “shiny object syndrome [...]